"When I first began using my Global Sources Marketing Website, I quickly discovered I could easily control and update my product mix for timely promotion," says Mr. Lu Xiao Chu. "Now, I make the most of my Private Supplier Catalog, inputting data everytime I have a new product."

"My Private Supplier Catalog's Market Intelligence feature, then, allows me to update my product profiles and rotate the products on my Marketing Website based on the most up-to-date Hot Keywords and Hot Products information. I also study the editorials in my Private Supplier Catalog, then, add 'inspired' features or functions to my products. This strategy gives me continuous inquiries from volume buyers, and makes my products hotter than my competitors."

"Before going to the International Hardware Fair in Cologne, I e-mailed buyers from my Private Supplier Catalog address book, inviting them to my booth. The response was so overwhelming that I ran out of samples and catalogs halfway through the show. So, I showed buyers the 200 product profiles in my Private Supplier Catalog and was able to e-mail product information directly from my Private Supplier Catalog while I was at the show. The buyers complimented us on our e-commerce capability. This made us stand out when compared to other traders."

"One of my new products was not yet completed before attending the trade show. I asked my staff in Shanghai to enter the new product into my Private Supplier Catalog as soon as the prototype was available. Minutes after my assistant finished entering the information back in our Shanghai office for the new product in my Private Supplier Catalog, I showed it to a buyer at the show who placed an order on the spot."